The role of the sales person is changing
- Maybe there is someone already at your company who could bring in more sales for you?
- Do you have a young member of staff who understands social media or is good at creating content?
- Is there a customer services person who is great at upselling?
- What about a press operator who gets on well with others and could persuade a few people they know to try your company out?
You might not have to hire a new sales person
Maybe you have enough skills with your current team. They don’t have to change their role into a full-time sales person. But they might be able to spend a few hours every month winning some more work for you.
See if you can identify anyone suitable in your organization. Have a chat with them and encourage them to try winning some business for you. And make sure you look at my article on remuneration and reward them for any work they bring in.
What happens if your staff aren’t sure about what to say to people?
My book “Done For You Sales Scripts” gives them all the guidance that they need.
PS Test out how effective your sales people are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."