Why After Only One Chance at a Printing Order...We Quit? -Clay Forsberg

By Clay Forsberg

It seems we live in a world of black or white. Either we’re all in or not at all. Most of us treat our marketing and sales like this too.

I don’t know if it’s just me, but this last year I’ve seen an awful lot of customer and loyalty marketing. For every credit card transaction, I have a loyalty card. “You're our customer and we love you.”

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Business Management - Marketing/Sales

Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.

Why After Only One Chance...We Quit?