Why Many Conversations Achieve Nothing
What do you want to achieve when you speak to someone?
I see too much communication happening for the sake of it. Sales people call “just to check in.” Colleagues are “just wondering how you are.”
The truth is, far too few people think about the reason for communicating with someone. Whether it’s face to face, on video, by phone or through e-mail, every communication should have a purpose.
Making sure your conversation has a purpose and is a quick and simple task
I like to use a three-stage process:
- WHO am I speaking to
- WHAT do I want them to do after the conversation
- HOW will I persuade them
Spending 60 seconds working through this can make a huge difference to your conversations.
Learn some more handy sales tips
Check out my sales program “How To Improve Print Sales In 23 Minutes A Week”. You’ll find out how to receive 12 really effective but simple sales tips that will make a difference to your results. Your next step is to click the buy button!
PS Test out how effective your sales people are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
