Why Most People are Ignored on LinkedIn
People only take a second to check out your profile on LinkedIn
That’s why it is vital to have a good LinkedIn headline. Most people have something along the lines on “Sales Manager, XYZ Ltd.” If I just see the box with basic details about you on LinkedIn, this tells me nothing. I have no reason to engage further with you. I don’t even know what sector you are in!
Make it obvious how you help people
List some key services or products that you provide. Even better, state what results you achieve for your clients. Try and use words that prospects might include in their search terms.
You can see my LinkedIn headline at the top of this article. You can see what I do instantly. Your LinkedIn headline can be up to 220 characters long (including spaces). It is surprising just how much you can say with that amount of characters.
What does your LinkedIn headline look like?
Is it time to carry out a quick edit?
Find out more on successful headlines and other essential ways to make your profile stand out
I share my entire system for winning more business in my LinkedIn Mastery webinar recording. Check it out here: https://profitableprintrelationships.com/online-training-resources/linkedin-webinar/
PS You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
