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Why Should People Read Your Email? (The Importance of WIIFM)
I am getting swamped by poor e-mails recently. So here is a new series on better e-mail marketing
How many e-mails do you receive everyday?
According to recent research those directly working in corporate settings receive an average of 121 to 126 business emails daily. Most people don’t have time to deal with time-wasting marketing e-mails.
You have to make yours count.
When writing e-mails, I use WIIFM
WIIFM stands for What’s In It For Me. Why should the recipient read your e-mail? How will they benefit from it?
It’s vital to make that benefit clear in your headline. Otherwise, your e-mail will probably be ignored.
What makes someone want to open your e-mail?
Here are three things that make an e-mail worth reading:
What makes someone ignore your e-mail?
Here are three things that make an e-mail worth ignoring:
How do your e-mails stack up?
I’d love to see some great examples!
Are you struggling to write good sales e-mails?
“Done For You Sales Scripts” has you covered. Here’s a collection of more than 25 templates for all sorts of selling situations.
PS: Test out how effective you are at print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."