Why Should We Keep Print Alive? Printing Services Need to be Competitive -Clay Forsberg

By Clay Forsberg

I’ve been following a group on Twitter called #helpprintthrive. It’s a discussion about how the printing industry can, well, thrive.

I’ve spent the last 20+ years in the printing industry...and I’m as much for keeping the industry viable as the next person, but I’m starting to have second thoughts.

In discussions I’ve had with many people in the industry, I haven’t really heard many good reasons why the industry deserves my support. “You have to support print—just because it’s print.” That's not good enough for me. And I don’t think it’s good enough for most people.

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Business Management - Marketing/Sales

Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.