You Say You’re a Green Printer? -Gail Nickel-Kailing

By Gail Nickel-Kailing

There’s been a lot of chatter around the Interwebs about a new program—certification by the Environmentally Friendly Printers Association (EFPA)—that purports to go “beyond forestry management and focus on environmentally friendly printing practices.”

Rather than talk about the pros and cons of this particular certification, as many folks have done just that over the last week or so, perhaps it makes more sense to look at exactly what kinds of certifications are out there, and what they actually mean.

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Business Management - Sustainability

Gail Nickel-Kailing Author's page A business adviser and problem solver, Gail is managing director of Business Strategies Etc., which provides strategic marketing and business planning services and manages the execution of marketing communications tactics that help companies:
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.

Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.