Youth Movement in the Middle East has Parallel for Old Guard Printing Industry -Clay Forsberg

By Clay Forsberg

As protesters in Tahrir Square in Egypt faced off against pro-government forces, they drew a lesson from their counterparts in Tunisia: “Put vinegar or onion under your scarf for tear gas.”

You’d have to be living under a rock not to have taken note of what’s been happening in the Middle East over the last month. And it ain’t over yet. A couple of weeks ago, I wrote a piece on the revolution in Egypt in my personal blog post, “Millennials Rising.” It got me thinking.

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Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.

‘Put vinegar or onion under your scarf for tear gas.’