During a visit to Pennsauken, New Jersey-based BookBaby, we chatted with president Jim Foley about the company's history, how it got its unusual name, why it recently invested in a fleet of new equipment, and what it has planned for the future.

00:00 Introduction to Impressions Exchange Podcast
00:21 Meet Jim Foley of BookBaby
01:20 The Evolution from Music to Books
04:07 BookBaby's Printing and Binding Journey
07:06 Investments in New Technology
12:46 Trends Impacting BookBaby
15:38 BookBaby's Social Media Presence
16:56 Conclusion and Farewell