Jen Lee Almeida, COO of Pearl Media, shares her unique transition from public health to leading innovative out-of-home media solutions, transforming vacant storefronts into captivating advertising spaces. Her journey highlights the serendipitous path from NASCAR's print publications to Pearl Media's success, illustrating the power of adaptability and creativity in media and printing. Almeida's leadership underscores the evolving landscape of advertising, where traditional and digital realms merge to create impactful visual stories.