Gee Ranasinha is founder and CEO of Kexino, a marketing agency specializing in branding strategies for small and medium-sized businesses. With over 25 years of experience and a visiting professor teaching marketing and behavioral economics, he shares insights into the integral role of sales in marketing, the importance of understanding customer psychology, and the pitfalls of relying solely on logical, engineering-like marketing methods. The conversation explores the need for businesses to stand out in a crowded market by creating memorable and remarkable brand messaging.
To watch the video version of this podcast, click here.
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