The Printing's Alive Podcast welcomes Joanne Gore, founder of Joanne Gore Communications, for an insightful conversation on how print businesses can innovate and stay competitive. From overcoming fear in marketing to leveraging digital tools like LinkedIn and AI, Joanne shares actionable strategies to help printers sell more print and grow their businesses. This episode is packed with valuable tips for both print veterans and newcomers to the industry.
To watch the video version of this podcast, click here.
00:00 Introduction and Guest Welcome
01:01 Joanne Gore's Background and Mission
02:18 Challenges in the Printing Industry
03:24 The Importance of Modern Marketing Strategies
05:51 LinkedIn and Digital Presence
08:32 Effective Sales Techniques
25:11 Leveraging AI and Chat GPT
32:55 Addressing Salespeople's Challenges
33:32 Overcoming Procrastination with AI
34:22 Enhancing Communication with AI
36:04 Leveraging LinkedIn for Business
37:10 Maximizing ChatGPT for Sales
40:27 AI Tools for Productivity
46:37 The Future of AI in Business
01:02:31 Concluding Thoughts and Encouragement
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
