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Succeeding in the 'And Era'

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"Succeeding in the 'And Era'"

How Printers Are Embracing Offset And Digital

The global printing industry has entered a new phase, best described as the “And Era,” where the combined use of digital and offset presses is enhancing the competitive edge of printing companies. This special research report presents survey results from commercial printers in the United States, Germany, and Japan, highlighting how this hybrid approach is yielding positive outcomes.

Key takeaways from the report include:

  • Digital printing is expanding but has not yet surpassed offset printing.
  • Cost efficiency is the primary advantage of the “And Era” approach.
  • Managing workflow complexity is the biggest challenge when integrating offset and digital printing.
  • Investments in bindery and finishing equipment are crucial for maximizing the benefits of the “And Era” approach.

Download the full report now to discover how the integration of digital and offset presses is redefining competitive advantage.


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