We explore how a Winnie the Pooh book is being used to raise awareness about deforestation and promote sustainable practices in the toilet paper industry. The book, produced by Hemlock Printing in Vancouver, British Columbia, was created for the client "who gives a crap" — a company dedicated to manufacturing bamboo and recycled fiber toilet paper to combat the environmental impact of traditional wood-based products.
This memorable piece encourages recipients to think about the larger issue of deforestation and the importance of sustainable practices in the production of everyday items like toilet paper.
If you have any other interesting or engaging examples of visual communications, be sure to share them with us. We'd love to hear about your innovative projects!
