On this episode of APPtitude, Ashley Roberts is joined by a colleague with a piece of direct mail from the Preservation Alliance for Greater Philadelphia for its annual Achievement Awards.

HAAS Printing produced the tri-fold piece and envelope using a Ryobi offset press on McCoy Silk cover. The event recorded the best attendance it has had yet, and the organization's Senior Director of Development and Communications, Susan Matyas, attributes that success in part to the direct mail campaign.

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