Quadratec is a company that sells parts for Jeeps, and in the fall of 2016, the company launched it's first scannable catalog using image recognition to make every page shoppable.
We spoke with Bear Pratt, VP of marketing for Quadratec, who explained that the company worked with its printer, Quad/Graphics, to develop the technology so it would be affordable and scalable.
Since implementation, the company has seen about a 3% increase in sales.
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