Tom Boyle, VP sales and marketing for Heeter, discusses innovative strategies that make the company stand out. Topics addressed include the benefits of high-speed inkjet, how postal increases and paper costs are requiring customers to become more creative with direct-mail (and how Heeter helps them), and why the company has a significant amount of its software development in-house.

This interview is an extension of the 2021 Printing Impressions' Innovators of the Year feature in the September 2021 issue of Printing Impressions.