Joe Maloy, president and COO of Polaris Direct (South Hooksett, New Hampshire), discusses the steps the direct mail provider has taken toward innovation. Discussion includes high-speed inkjet, the company’s approach to strategic marketing services, and how automation has improved competitiveness and helped minimize the impact of labor shortages.
This interview is an extension of the 2021 Printing Impressions Innovators of the Year feature in the September 2021 issue of Printing Impressions.
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