In this episode of the Commit to Print series, Lisa Cross, principal analyst at PRINTING United Alliance and NAPCO Research, discusses her experiences and insights from attending printing industry trade shows since 1987, including the State of the Union session by PRINTING United Alliance chief economist Andy Paparazzi at the 2024 PRINTING United Expo. Cross highlights the key factors driving profitability for print providers today — maximizing productivity and embracing transformative technologies like AI. She emphasizes the importance of adhering to business fundamentals and strategic planning when investing in new technologies. Lisa also shares findings from her own and Andy’s research, underscoring the continuous focus on productivity among print providers.
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