We recently had a chance to sit down for an exclusive interview with Sussex, Wisconsin's Quad's Chief Administrative Officer Don McKenna to chat about the brand new program the company recently launched. Called Household Fusion, the program aims to use the sophisticated software and hardware solutions Quad has invested in over the years to bring together all the mail destined for a single household into one poly-bagged solution. The program aims to dramatically reduce postage costs for everyone across the board, and make mail far more efficient. For now, the program is focused on catalogs and magazines, but McKenna talks about the long term plans, and how they hope to be a solution for every brand looking to connect with consumers on a more cost efficient basis. Watch the video to learn more!
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