On this episode of The Week that Was, R.R. Donnelley has launched a trigger-based direct marketing application called Cloud Direct by RRD. 

Also making headlines, was a blog that asked printers whether they were partners with their customers or simply order-takers? Lois Ritarossi asked that question and suggested that print providers change the way they approach their business.

In other news, Xerox announced it is rebranding its Global Imaging Systems as Xerox Business Solutions.

Finally, at the 20th annual EFI Connect conference, 15-year-old fashion and apparel designer Ariel Swedroe will take the stage during a special  "Future of Print" keynote session.