In this edition of The Week that Was, Editor-in-chief Mark Michelson spoke with Roy Waterhouse, president of Columbus, Ohio-based Hopkins Printing about its recent groundbreaking on a 33,000-sq.-ft. addition to provide more warehouse space and room to complete fulfillment projects.

In other news, It was announced this week that the highly anticipated printing expo, PRINTING United, a joint partnership between NAPCO Media and SGIA, has been rebranded as PRINTING United.

PRINTING United and SGIA released a free, special report was this week, "Convergence in the Print Industry," which can serve as the framework as your company plans expansion into new business opportunities in adjacent segments.

Finally, check out a recent blog post, "The Lazy Guide to Maximizing SEO for your Company Website." It explores the importance of SEO and how to utilize it to help promote your business.