In this episode of the Commit to Print series, the "Print Whisperer" Warren Werbitt shares how after losing his company of 27 years, he navigated his way through challenges to create a unique brand that blends his love for print and fishing. He discusses how he came up with the name "Print Whisperer," the logo design process, and the industry's future direction. Additionally, he shares advice for printers on the importance of focusing on business plans, marketing strategies, and smart equipment investments.
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