Business Management
New IWCO Direct CEO John Ashe on State of Direct Mail in COVID-19 Environment
New IWCO Direct CEO John Ashe discusses the company he now leads and the state of the direct mail market in a COVID-19 environment.
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    Newly-named IWCO Direct CEO John Ashe discusses his early observations of the company he now leads, the state of the direct mail market in a COVID-19 environment, and — as someone coming from outside the printing industry —  his new-found appreciation for the power of direct marketing.

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