John Sommers president and CEO of Allied Printing in Manchester, Conn., describes his company's latest investment: three new Xeikon 9800 five-color digital web presses, as well as a new Pitney Bowes inserter. Sommers also explains why he chose to install digital toner-based, not production inkjet, devices, and how Allied's business is evolving into more data-driven, personalized, programmatic work that's going in the mail stream.