In an exclusive PI Xchange interview with Mark Michelson, ex-RR Donnelley veteran Mary Lee Schneider reveals lofty growth goals and new products/services she envisions for SG360°, a direct mail printing powerhouse based in Wheeling, Illinois. Schneider also discusses how customized direct mail plays a key role in multi-channel marketing campaigns, market demand for interactive print technologies like augmented reality, and growing industry adoption of high-speed production inkjet printing and its subsequent impact on offset and toner-based digital output.