Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
Sponsor ContentCampus Copy Center Meets High-Quality Customer Needs with Canon Technology
Sponsor ContentProductivity Soars at Careington With New Digital Presses
Drupa Day 2: Could This Be the B2 Inkjet drupa?
Sponsor ContentimagePRESS Digital Toner Production Presses Automate Color Control Using ILS Spectral Measurement Data
Video: Drupa Day 1 Recap: Heidelberg, Canon Announce Inkjet Partnership
Sponsor ContentWhy Wallace Graphics Installed an HP PageWide Advantage 2200 Inkjet Web Press
Sponsor ContentThird Generation Continues Family Legacy at All-Digital Print Shop
Sponsor ContentThe Current and Future State of the Production Inkjet Printing Market
Sponsor ContentVideo: Shift to Inkjet Printing at Reynolds and Reynolds Increases Productivity, Reduces Waste and Staffing Needs
Video: King Printing Opts to Be First North American Installation for the New Muller Martini Antaro Digital Perfect Binder
Sponsor ContentChoice Marketing Sports Cards Hits a Home Run With New Canon imagePRESS V1350 Digital Press
Sponsor ContentHow Mid-Size Direct Mail Print Provider Design Distributors Maintains Its Competitive Edge
Sponsor ContentLanda Digital Printing Focuses on Sustainability for the Future
Dog-Adorned Cup Highlights On-Demand Personalization
Sponsor ContentHouse of Print and Threads Calls Recent Canon Equipment 'Game Changing'
New Case Binding Line Caps Multimillion-Dollar Investments for Book Manufacturer Bradford & Bigelow at drupa
Sponsor ContentDistrict Photo (DPI): A Digital Printing and Fulfillment Powerhouse Spanning 3 Continents
Sponsor ContentKomori Commercial & Packaging Zones at drupa Will Demonstrate 'Nearly Touchless' Offset Print Production
Ironmark CEO Discusses Deliver Media, L & D Mail Masters Acquisitions; Future M&A Plans
New York State Assembly Considering Ban on Carbon Black, Most Common Pigment in Black Ink
Sponsor ContentKomori America Execs on Importance of U.S. Market, Kando, and Helping Printers Overcome Labor Shortage
Video: Kate Dunn on Breaking Barriers to Sales Success
Sponsor ContentRight Way Signs Makes the Right Moves Into More Profitable, Higher Demand Offerings
A Big THANK YOU from PRINTING United to the Industry
