Jon Downing serves as chief technology officer at Impact, a Minneapolis-based transactional and direct marketing printing and mailing operation. In late 2015, Impact took the high-speed inkjet printing plunge by installing a Canon Océ ColorStream 3900Z continuous-feed press and an Océ VarioPrint i300 sheetfed color inkjet model. He describes how Impact's inkjet adoption required a stronger emphasis on color management, the workflow requirements to drive various finishing processes, and job scheduling. Inkjet has also increased the customer value proposition, enabling Impact to offer dynamic document offerings based on sophisticated data analysis.