I recently had the good luck to meet the team of Direct Mail Science at the annual National Postal Forum in Indianapolis this past Spring. They agreed to sit down and have an in-depth conversation after we all got home about the importance of not just having data, but having good data when it comes to crafting more successful direct mail campaigns. In part one of this two-part series, Cris Jerden, founder; Maggie Cornelio, account manager; and Fred Onemma, president, all shared their insights into what good data actually is, and why commercial printers need to get more serious about it.

View part 2 of the series here.