In part two of this two-part series, Cris Jerden, founder; Maggie Cornelio, account manager; and Fred Onemma, president of Direct Mail Science continue the conversation about why data is so critical to direct mail - and how it can make or break a campaign. They touch on what commercial printers need to consider, how to get better results with data, and where to get started when it comes to embracing a more data-centric thought process.

View part 1 of the series here.