In part two of this two-part series, Cris Jerden, founder; Maggie Cornelio, account manager; and Fred Onemma, president of Direct Mail Science continue the conversation about why data is so critical to direct mail - and how it can make or break a campaign. They touch on what commercial printers need to consider, how to get better results with data, and where to get started when it comes to embracing a more data-centric thought process.
The Week That Was (4/21/25)
Simple Strategies to Use Data Accurately and Effectively
Sponsor ContentMBO America's Finishing Products Meet Modern Digital Demands
Marco Boer Addresses Printing Industry Trends, Tariffs, and AISimple Strategies to Use Data Accurately and Effectively
Designed to Dazzle: Parkland Direct’s Foil-Fueled Envelope
Unlocking the Power of Partnerships at Hunkeler Innovation Days
Sponsor ContentHouse of Print and Threads Calls Recent Canon Equipment 'Game Changing'
Sponsor ContentCampus Copy Center Meets High-Quality Customer Needs with Canon Technology
Sponsor ContentDistrict Photo (DPI): A Digital Printing and Fulfillment Powerhouse Spanning 3 Continents
Sponsor ContentKomori Commercial & Packaging Zones at drupa Will Demonstrate 'Nearly Touchless' Offset Print Production
Ironmark CEO Discusses Deliver Media, L & D Mail Masters Acquisitions; Future M&A Plans
New York State Assembly Considering Ban on Carbon Black, Most Common Pigment in Black Ink
Sponsor ContentKomori America Execs on Importance of U.S. Market, Kando, and Helping Printers Overcome Labor Shortage
Video: Kate Dunn on Breaking Barriers to Sales Success
Sponsor ContentRight Way Signs Makes the Right Moves Into More Profitable, Higher Demand Offerings
A Big THANK YOU from PRINTING United to the Industry
